A modern recruitment campaign plus a private Tigerland Recruitment OS that continuously finds permitted public recruitment signals, helps football people qualify prospects, tracks every conversation from first signal to signing, and shows the committee exactly where recruitment activity stands.
No finals since 2010. Two wins in 2025. That is exactly why the strongest story isn't the past — it's a club with a plan, new facilities and a clear role for the right footballer.
The current public site leads with “Like the Tigers of Old” and the 2023 sesquicentenary, and still exposes a 2024 Fixture. A prospective senior recruit landing there in October 2026 learns about the anniversary — not the three-year plan, the 32 program targets, the pavilion upgrade or the private conversation they can have about a competitive package.
The recruitment list strategy works in three layers — retention first, returning and proven local talent second, and a selective marquee layer (ex-AFL, VFL, premier metro or high-level country) only where a specific positional, leadership or mentoring role justifies it. The football department sets those role briefs privately. This proposal doesn't invent them.
And it has to work within league reality: the RDFNL player-points system and salary-cap framework (contracts and budgeted returns uploaded by 30 April, final returns by 31 October) live inside the workflow — not in a spreadsheet beside it.
Recommitments are already being announced. Keep the core the plan depends on — Walter King, B&F and league Best Defender, is the template.
Bring Lancefield-origin players home and attract proven senior talent from neighbouring clubs. More repeatable than chasing famous names.
Two or three experienced footballer types that change the team — positional need, leadership, mentoring. Role briefs set by the football department.
Role briefs the football department sets privately — shown here as position profiles, never as named targets. Every prospect is scored against these briefs, then verified by a human.
Layer 2–3 · Defence≈ 7–9 pts
Experienced, disciplined, buys into a young list. The back-bone the climb gets built on.
Layer 2 · Midfield≈ 8 pts
Delisted VFL or premier-metro extractors weighing a country move. Contest beast, professional habits.
Layer 3 · Ruck / Forward≈ 8–10 pts
The marquee that changes structure: hit-outs, goals, and a figure the young talls learn beside.
Action photography shown is placeholder imagery for concept only — no real person is identified or targeted. Production replaces it with club-approved content.
A purpose-built 2027 recruitment journey, separated from the club's commercial machinery. A recruit should never reach an agency's price list while deciding whether to play for Lancefield.
Lancefield is building towards something. Come and see what is changing.
The environmentConcept — the public recruit experience. Live player re-signings, facility walkthrough video and verified testimonials replace placeholder copy in production. Netball photography: the club's own.
The website is valuable because it is part of an operating model — not because it has better animations.
The public club and recruitment experience — the next-chapter proposition, verified facilities, private enquiry channel and club-visit CTA.
→The Recruit Radar — permitted public sources monitored continuously, summarised and ranked by AI, verified by football people.
→The private Recruitment CRM and Inside Tigerland experience — every conversation, visit, offer and next action in one place.
→
Tigerland Recruitment OS
— 2027 season
| Player | Conf. | Relevance | Pts est. | Status | Next action |
|---|---|---|---|---|---|
| J. Mercer · 27 · KPD | High | 4.6 | 7 | Shortlist | Permission to approach |
SourceLocal football media — departures article
Published12 Oct 2026
Last checked15 Oct 2026
VerificationHuman-verified ✓
Point estimate7 (league confirms final)
OwnerJ. Tully — senior football manager
Why it matched Senior defender confirmed seeking a new club; two top-five best-and-fairest finishes; lives 25 minutes away; fits priority KPD role brief.
| |||||
| T. Vella · 30 · KPD / mentor | High | 4.4 | 9 | Conversation | Club visit — Thu 22 Oct |
SourceLocal media interview — “considering country footy”
Published2 Oct 2026
Last checked14 Oct 2026
VerificationHuman-verified ✓
Point estimate9 (league confirms final)
OwnerJ. Tully
Why it matched Ex-VFL key defender seeking a leadership role; mentoring profile matches the marquee layer brief; family toured the pavilion in August.
| |||||
| R. Fenwick · 24 · Ruck | Medium | 4.2 | 6 | Watch | Verify 2027 availability |
SourceClub public post + local media mention
Published8 Oct 2026
Last checked13 Oct 2026
VerificationAwaiting second source
Point estimate6 (league confirms final)
OwnerSenior coach
Why it matched Lancefield junior playing at a neighbouring club — returning-local layer; family still in the district.
| |||||
| S. Arkley · 25 · Inside mid | High | 4.0 | 8 | Verify | Corroborate via 2nd source |
SourceCompetition news — VFL development list update
Published6 Oct 2026
Last checked12 Oct 2026
VerificationPending
Point estimate8 (league confirms final)
OwnerFootball operations
Why it matched Delisted VFL midfielder reportedly weighing country offers; clearance history suggests availability.
| |||||
| D. Marsh · 22 · Defender (W) | Medium | 3.9 | 4 | Watch | Women's program review |
SourceLocal news + indexed public social
Published10 Oct 2026
Last checked15 Oct 2026
VerificationPending
Point estimaten/a — women's pathway
OwnerFemale football coordinator
Why it matched Relocating to the Macedon Ranges for work; women's program momentum after the 2026 grand final.
| |||||
| B. Dudgeon · 29 · Medium fwd | Low | 2.8 | 5 | Unverified | Manual check only — rumour |
SourceForum thread (anonymous post)
Published13 Oct 2026
Last checked15 Oct 2026
VerificationRumour — stored, never scored as fact
Point estimate—
OwnerUnassigned
Why it matched Anonymous forum claim of a cross-town move. Weak intelligence requiring corroboration — the system will not promote it without a verified source.
| |||||
Call J. Mercer — permission to approach
J. TullyConfirm Fenwick availability with former-club contact
Football operationsSend Inside Tigerland invite — Vella family
RachelUpload signed clearance — L. Byrnes (fictional)
RegistrarPlayHQ public API credential check
Sonder buildPublic-source intelligence only. Minimum useful record: public football role and history, source link, date, reason it matched, verification state. A newspaper mention never silently becomes a private dossier.
First-party activity: enquiries, permitted outreach, conversations, visits, offers and authorised notes. Remuneration sits in a separately restricted section.
| Business | Conf. | Est. value | Status | Next action |
|---|---|---|---|---|
| SCStringybark Civil · trades | High | $2,500 | Approach | Committee intro — Tue |
SourceRegional business news — contract win
Published9 Oct 2026
Last checked15 Oct 2026
VerificationHuman-verified ✓
FitGold tier potential · signage + jumpers
OwnerRachel — partnerships
Why it matched Won a major local contract, has sponsored community sport elsewhere, owner's family lives in the district. Public signals only.
| ||||
| BCBaynton Road Cidery · hospitality | Medium | $1,500 | Watch | Matchday pairing concept |
SourcePublic opening announcement
Published3 Oct 2026
Last checked14 Oct 2026
VerificationAwaiting second source
FitSilver tier · matchday + events
OwnerUnassigned
Why it matched New cellar door opening near town; natural fit with Lost Watering Hole cross-promotion and Inside Tigerland catering.
| ||||
| KHKurrajong Trade Hire · equipment | High | $1,200 | Negotiating | Terms out — EOW |
SourceEnquiry via club website
Published7 Oct 2026
Last checked15 Oct 2026
VerificationFirst-party enquiry ✓
FitSilver tier · training gear
OwnerRachel — partnerships
Why it matched Asked about pavilion signage while hiring equipment for the facility upgrade — inbound interest, fastest path to close.
| ||||
| DCDeep Creek Dental · health | Medium | $1,000 | Conversation | Family tour — 24 Oct |
SourceLocal news — new practice
Published27 Sep 2026
Last checked12 Oct 2026
VerificationHuman-verified ✓
FitBronze→Silver · family club angle
OwnerPresident
Why it matched Principals' children play junior footy at the club — family-programme sponsorship is the natural entry point.
| ||||
| OMOld Mt William Store · retail | Low | $500 | Unverified | Manual check only |
SourceCommunity noticeboard mention
Published13 Oct 2026
Last checked15 Oct 2026
VerificationRumour — corroborate first
FitBronze · in-kind potential
OwnerUnassigned
Why it matched Word-of-mouth claim of interest in the 500 Club. Weak signal until someone speaks to them.
| ||||
Retention pays for acquisition. Every renewal protected before it lapses is pipeline the club doesn't have to re-win. Renewal conversations open 90 days out, with last year's deliverables attached.
Public-source business intelligence: new openings, contract wins, arrivals and advertised sponsorships around Lancefield and the RDFNL footprint — minimum useful record, same as players.
Tiers, contracts, renewals, deliverables and inventory. Player-sponsorship stock syncs with the recruitment pipeline — signing a recruit can trigger a sponsorship offer the same day.
There is no legitimate “watch absolutely everywhere” button. Every source passes a permission and policy gateway before it can enter the system.
| Source | Signal value | Stance | Dashboard behaviour |
|---|---|---|---|
| RDFNL official news & rules | Very high | Automated | Confirm movements, vacancies, rules |
| Local football media | Very high | Automated | Movements, coaching changes, form |
| Club public posts | High | Feeds / indexed | Recommitments, signings, ads |
| PlayHQ public data | High | API · pending | Results & visible stats — never bypass privacy |
| Medium / low | Data API · rights checked | Unverified until corroborated | |
| BigFooty / local forums | Medium · early warning | Indexed · manual | Stored as rumour, never scored as fact |
| Instagram / Meta public | High | Approved APIs only | Public club/player signals |
| X | Medium | Paid API if justified | Transfer keywords, announcements |
| Employment context | No scraping | Manual, user-driven research only | |
| TikTok | Low priority | Not a connector | Manual review of public links |
| Private FB / WhatsApp groups | High but private | Excluded | Only voluntary, authorised submissions |
How sure are we the source really says what the system thinks it says?
How closely the verified public information matches a role brief set by Lancefield.
No mystery “87/100 human quality” score. Weights editable by the football manager.
Collecting publicly available information is still collecting personal information. Necessity, proportionality and data minimisation are built into the record design.
OAIC APP 3 guidance · May 2026AI discovers, summarises and prioritises evidence. Football people make every recruiting decision. Automated-decision transparency obligations commence 10 Dec 2026.
APP-aligned by designPublic scouting signals and first-party CRM data are separated, with distinct retention rules and audit events on every status or remuneration change.
Radar ≠ CRMProposed AUD project pricing (GST treatment to be confirmed). The entry option deliberately matches the amount already in the Tigerland draft — repositioned as a discounted project value, not an isolated website cost.
| Package | Commencement | Interactive approval | Launch |
|---|---|---|---|
| Super Basic — $6,200 | $3,100 · 50% | — | $3,100 · 50% |
| Recruitment Engine — $12,000 | $4,800 · 40% | $4,800 · 40% | $2,400 · 20% |
| Tigerland OS — $18,000 | $7,200 · 40% | $7,200 · 40% | $3,600 · 20% |
Hosting oversight, backups, update checks, minor content assistance.
Above + source-health review, rules/scoring tuning, up to 2 hours support.
Above + sponsor/member/event dashboard management, monthly report, up to 4 hours support.
Ongoing care shown after included support. Vercel, database, paid-media and third-party API charges are transparent pass-throughs — never hidden inside an “all-in” promise.
Lancefield's sponsors aren't just a logo wall — they're employers, tradies, the brewery and the pub. Introductions to local work and family networks become a genuine recruitment advantage once each benefit has an owner and sponsor approval. And the Tigerland OS watches for the next ones too — the Sponsor Radar tracks local openings, arrivals and rivals' sponsor lists through the same permitted, human-verified pipeline.
Sponsor marks and club photographs sourced from lancefieldfnc.com.au. No employment, housing or benefit is promised to any recruit without a named owner, eligibility rule and sponsor approval.
A gross-cash scenario model anchored on the club's advertised $320 senior membership and $500 player sponsorship. In production, the dashboard runs this same model on real numbers — no heroic claims.
Scenario, not a forecast. Gross revenue — no processing fees, player payments, fulfilment or tax deducted. General-sponsorship figures are assumptions until replaced with the club's actual inventory. A paid recruit is normally a cost; payback comes from sponsors, membership conversion, player-sponsorship inventory, fewer missed enquiries and less volunteer administration.
The $1,200 event survives — as a conversion experience, not just an occasion. Invitation-only, 75–90 minutes, players and families.
Commitment-level hello, not a sausage sizzle.
Rooms, gym and indoor facility — the real thing, in person.
Football plan and film from the senior coaching group.
Selected players and families — the people they'd join.
Community, club, town.
The conversations that actually decide it.
Coach call, training visit, package discussion — or closed.
A separate private visit is available for any recruit who doesn't want to be seen attending a group recruiting event. Some conversations only happen one-on-one.
Sequenced so the club gets value before every connector exists. The restricted recruitment system can launch before the Recruit Radar is complete.
Confirm briefs, owners, package authority, approved language. Backend/payment/DNS audit. Photograph completed facilities. Define what never enters the Finder.
Next-chapter journey, coach story, facilities, private enquiry, club-visit CTA. Analytics and source attribution.
Auth, permissions, private enquiries, stages, owners, next actions, visits, offer status. Immediate value.
Sources on sequentially: RDFNL/news → PlayHQ → club/social → forums/Reddit → optional paid APIs. Each documented: approved, pending, manual, prohibited.
Initial outreach shortlist and Inside Tigerland. Measure every prospect through the pipeline; tune source rules on what converts.
Sponsor / member / event executive views — added after recruitment workflow is working, not before.
First production release: Recruitment Engine ≈ 3–4 weeks after access, content and timely approvals · Tigerland OS ≈ 4–6 weeks. Proposed delivery estimates, not findings from the club's current stack.
The most important unanswered questions are not design questions.
You have already invested in the football program, the facilities and the future of the club. What is missing is the recruitment engine around that investment.
We are not proposing a creepy scraper or a black-box AI that decides who you recruit. AI finds and organises signals. Your football people make the calls.